About

Little Danny, brimming with excitement, shouts to his younger sister, “Look what I’ve found!” Debby runs over, eyes wide with curiosity. “Wow…” she whispers, amazed.

Scenes like this are universal. When we discover something exciting or valuable, our first instinct is to share it with the people we love—the ones closest to us.

That’s the spirit behind Yankee101. My name is Levi. I’m a middle-aged Canadian man, and while I don’t shop as often as my wife, my approach to shopping is a little unconventional. I treat it almost like an industrial purchasing process. I explore endless possibilities, meticulously outlining features and specifications. Then I match them against my multi-layered needs and budget.

But the process doesn’t stop there. Once I’ve made my purchase, I carefully test the product over time, reviewing every detail to ensure it truly meets my standards. Sound obsessive? Maybe—but for me, it’s second nature.

At Yankee101, every product you see has been personally handpicked by me. Each one is chosen to bring you real value and to uphold my commitment to sharing only the best. When a product finally earns its place on my list, I feel the same joy and relief as little Danny in that opening scene. I can’t help but want to shout, “Look what I’ve found!”